Video is no longer an expensive add on for those with generous marketing budgets, but an essential part of any Web site or Web marketing campaign.
Today we are exposed to 500 times more information than 50 years ago – we
ignore most marketing messages hence many text/image based Web sites are
now losing ground to rich media sites– after all the web was not designed to be a newspaper or print brochure. Here are just a few of the statistics supporting online video marketing.
- 33.2 billion Americans watched web videos in January 2010 -Comscore
- 95% of marketers admitted that CTR increased when using Web video mails in 2010 – GetResponse
- Web Video ads have shown an average 24% increase in incidence of purchase 2009 – Comscore
The odds are (because of poor marketing strategies) businesses will recover less than 1% their Web investment.
Don’t waste one of your most important marketing assets, add online video to your marketing plan.
Web video is no longer a ‘glossy extra’ but an essential component of successful Web design and development. Statistics show that including video in your Web site greatly increases: visitor time on site, and your return on investment.
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