Consumers love funny clever and engaging video content. No one is disputing the viral video phenomena is still sweeping the social media arena. But, is a viral video alone a great digital strategy. Do the most hilarious videos sell products, or create new customers? With the transparency demanded today by the online audience how do you create a video that sells a product? The slightest hint of commercialism in a video can rouse a click from the viewer, and they’re off to the next Web page.
The Web is the best at creating customer engagement, and offers all kinds of services not possible in traditional media. Product information, customer support, and brand awareness all can be bundled together through the Web. But, a single viral video without this media support does not generate customer sales. A great viral video relates to the product and makes an appealing idea stick to the brand.
A well designed mix of promotions and social media tactics will boost and create a deeper connection with your online audiences. It is widely believed a popular viral video will peak in about four days after it is launched. Therefore, having your total marketing strategy in place prior to the video launch is essential.
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