Online Shopping You Can Trust

Many Americans enjoy online shopping for the convenience and time saving features. This years holiday online shopping continued to grow despite consumer concerns over credit card fraud and personal data collection. ComScore a leader in measuring the digital world, reports for the holiday season, nearly $21 billion has been spent online, marking a 4-percent increase [...]

More About Internet Spies

Cyberspace users are being hijacked by spyware and today there is not much that can be done to stop this invasion. Spyware is a type of software that is installed on computers and collects information about users without their knowledge. Spyware usually comes from software downloads users buy or receive for free. The spyware is [...]

With a Little Help from Digital Technology

Published articles are no-longer left to the professional writer, or videos to the professional videographer. Today everyone can write or produce, then publish online. Perhaps the wave of excitement about user generated content is actually just every ones inter desire to be creative. Who hasn’t imagined themselves on a stage singing, dancing, or playing in [...]

The Truth About Viral Video

Consumers love funny clever and engaging video content. No one is disputing the viral video phenomena is still sweeping the social media arena. But, is a viral video alone a great digital strategy. Do the most hilarious videos sell products, or create new customers? With the transparency demanded today by the online audience how do [...]

Spyware a Threat to Marketers

Most of us are not aware of any type of tracking that may be happening inside our computer. However,  spyware and adware can be installed in your computer with or without your permission. This software is mainly designed to collect information about a user by tracking their activity on a computer. After personal data or [...]

Viral Email Campaign Advice

Knowing whom the email is from is of foremost importance. Your email campaign must show a genuine from address. An example of this would be, From: news@yourcompany.com. Any other address is looked at as suspicious and can be rejected by spam filters. Make sure your email is relevant to the recipient? Having a short, to [...]

What is Social Media?

What is Social Media? The simplest definition for social media is based on the elements of communication and interaction. You can think of social media as you think of any media, it is simply a tool in which you can use to communicate. For social media this means many can communicate through the same channel [...]

Real Metrics for Social Media

Measuring social media  can be less tricky than measuring traditional media. Below are some tips on measuring the new media outlets. 1. Traffic This is one of the more obvious ways of measuring social media. Remember that quality often beats quantity, though not always. 2. Interaction Participation is a valuable indicator for many brands.  It [...]

Join The Social Media Mix

Many companies are trying to ignore the momentum that is going on in social media today. Venturing into new territory is always risky and it is challenging to test a new market with limited spending. The learning as you go method, is frankly not a solid business approach, but with the constantly changing emerging media [...]

Straight Talk About Viral Marketing

Viral marketing is known as a low-cost method of getting a message out to consumers. Like all social media on the Internet today, viral marketing leverages the collaborative nature of the Web. Tribal Fusion indicates that the term “viral marketing” can be used to describe any marketing technique that positions a group of consumers as [...]